You already have a working website and a 4.7 star Google rating. We looked at where you stand against the shops customers compare you to, scored it honestly, and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
41
/ 100
A solid shop with a working site, held back by review volume and thin local signals
Local SEO (Google Search)45%
Trust Signal Visibility40%
New Customer Conversion55%
Score is our professional assessment. No scoring tool produced it. Reviewed 10/12/2026.
Projected score with The Refiners Co
79
/ 100
Our estimate of where this work can take you
Local SEO (Google Search)75%
Trust Signal Visibility68%
New Customer Conversion75%
Trust moves slowest: review count grows only as real customers leave real reviews. *AI Search is an emerging category: no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections are our estimate and carry no guarantee.
65 Reviews Next to 775
Your Google rating is 4.7 stars from 65 reviews. Monticello Auto Service is also 4.7 stars, from 775 reviews. Same quality score, a gap of 710 reviews, about 12 to 1. Google live data, 10/12/2026.
Sixth in the Map Results
Searching "auto repair Monticello" on Google Maps, you appear sixth, behind Monticello Auto Service, Jeff's Automotive Repair and others. Your profile holds only 6 photos.
Your Site Never Shows Your Shop
The homepage photos show people we do not recognize as your customers or staff. Your building, bays and team appear nowhere on it. The footer credits a template provider, "1st Auto Repair."
Small Gaps That Add Up
Hours read 7:00 AM on the homepage and Google but 7:30 AM in the footer of inner pages. The site has no llms.txt file for AI tools, and its structured data lists no services.
Your Shop, Front and Center
Your real building and logo lead the page, with your own promises up top: up-front pricing, the transmission stays in the car unless it must come out, and your 3 year unlimited mileage warranty.
Real Reviews, Real Names
Three actual Google reviews, quoted word for word with the reviewer's name, plus your live 4.7 rating and a link to read them all. Nothing invented.
A Form Built for Car Trouble
Customers give their vehicle, the symptom and whether it drives, so your callback starts with the facts. A sticky call button follows them down the page on a phone.
Built for Google and AI Search
Full business details, six service areas, nine nearby towns, a six-question FAQ with structured data, and an llms.txt file so AI tools read your shop accurately.
Typical Transmission Job ESTIMATE
$2,800
Assumed average for a rebuild or replacement, separate from your actual pricing. We will use your real number.
One Extra Job a Quarter
$2,800 vs. $2,397
One added transmission job covers a full quarter of the monthly fee (3 x $799 = $2,397), with $403 left over. An illustration that carries no promise.
Your Investment
$399 + $799/mo
Momentum package: site, review generation system, GBP posts and competitor tracking. 3-month start, then month-to-month. The site is yours.
![QR code to preview Lakeland Transmission and Auto's new website]()
Scan with your phone
Your new website is live.
See it right now.
We built this before our conversation. Scan with your phone or type the address below. It is the same shop you run, with your building, your promises and your Google reviews on the page.
- Your real shop photo and logo
- Three real Google reviews
- Online estimate form
- FAQ with structured data
- Mobile sticky call bar
- llms.txt for AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 88%
To reach 100%:
- A photo shoot of your bays, your technicians and finished work
- Owner photo of Russ at the shop
- A page for each service with real job photos
- Photo and logo rights confirmed and self-hosted
Local SEO / Google Search
With Refiners Co: 75%
To reach 100%:
- Google profile photos beyond the current 6
- Monthly blog posts on Monticello and Wright County searches
- One business name used the same way everywhere
- Local backlinks from the chamber and nearby sites
Trust Signal Visibility
With Refiners Co: 68%
To reach 100%:
- Review requests going out after every pickup
- A reply to every review, new and old
- A short video from a long-time customer
- Review count closing the gap over time
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~88%):
- FAQ answers added as customers ask new questions
- llms.txt kept current as services change
- Service schema for each repair type
- Answer-first posts AI tools can quote
New Customer Conversion
With Refiners Co: 75%
To reach 100%:
- Text follow-up for missed calls
- Google Local Services Ads for tow-in calls
- Maintenance reminder texts to past customers
- A clear starting price for common repairs, if you choose to publish one
Additional services we can add to your package
| Service | What it includes | Why it matters for you | Price |
|---|
| Photo Coordination |
Local photographer sourced and briefed, shot list for your shop, bays, team and finished work, delivered self-hosted |
Your current site shows no photos of your shop. Real photos give a first-time caller something to trust before they dial. |
$99 + photographer |
| Citation Cleanup |
Name, address and phone audit and correction across 40+ directories (Yelp, BBB, YellowPages and more) |
Your name appears as "Lakeland Transmission & Auto" and "Lakeland Transmission & Auto Services." One consistent listing is easier for Google to trust. |
$299 one-time |
| GBP Management |
Photo uploads, review replies and Q&A kept up weekly (posts are already in Momentum) |
Your Google profile is the first thing a driver sees. A complete, active one turns more searches into calls. |
$199/mo |
| SEO Content |
2 blog posts per month on Monticello and Wright County searches, such as slipping transmission and brake noise |
Fresh local content keeps your site working after launch and gives AI tools answers to quote. |
$299/mo |
| Geo Expansion Pages |
A dedicated page for each of Big Lake, Buffalo and Elk River, written for that town's searches |
You already pull customers from these towns. Each page gives drivers there a reason to call you first. |
$499 one-time |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
We already have a website. Why a new one?
Yours works. The new one shows your actual shop, speaks to AI search tools, and is yours. Yours appears to run on a template provider's platform (the footer credits 1st Auto Repair), so ask who controls the account.
We have 4.7 stars. Isn't that enough?
The rating is strong. The count is the gap: 65 reviews next to 775. A shopper comparing two 4.7 shops sees one with a long track record and one with a short one. Our review system asks every customer after pickup, by text.
Will this put us above Monticello Auto Service?
We can't promise rankings and nobody honest can. We promise what we control: your new site live in 30 days, a monthly report showing where you stand against them, and a review system working every week.
Is asking customers for reviews allowed?
Yes. We ask every customer who has paid a bill, and never offer a discount or gift for a review. That keeps you inside Google's review rules.
What happens with my domain and phone number?
Your domain and (763) 295-2425 stay exactly as they are. We build on your existing identity. The site goes live on lakelandtransmission.com once you are ready, with the same number front and center.
What happens if I want to cancel?
We ask for a 3-month start. After that, 30 days written notice and no penalty. You keep the website and the domain stays yours. No annual contracts.